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#Toys&Diversity
#Toys&DiversityOpinions
a remote-control wheelchair toy
OPINION: How inclusive toys can help to represent and raise awareness of disabilities

OPINION: How inclusive toys can help to represent and raise awareness of disabilities

Around one in 10 children and young people worldwide have a disability, according to the United Nations Children’s Fund (UNICEF). Children with disabilities are 51% more likely to feel unhappy and 41% more likely to feel discriminated against than children without disabilities. We believe that representing all children through inclusive toys is hugely powerful.

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#Toys&DiversityOpinions
OPINION: Transforming marketing and advertising of toys through positive portrayals of children in all their diversity

OPINION: Transforming marketing and advertising of toys through positive portrayals of children in all their diversity

The toys children play with have a powerful impact on the way they perceive the world.  Presenting positive portrayals of children in all their diversity is crucial: toy companies should take a transformative approach to ensure their toys and associating marketing are diverse.

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