The 2025 edition of the AdWiseOnline campaign an initiative by Better Internet for Kids, spotlights manipulative in-game marketing practices, delving into critical issues such as persuasive design, dark patterns, loot boxes, pay-to-win mechanisms, FOMO (fear of missing out) tactics, and excessive microtransactions.
The objective of the campaign is to enhance young people’s understanding of digital marketing and online advertising and empower them with knowledge about their online rights as young consumers.
Whether you’re a young person, parent, teacher, or simply someone interested in this topic, your knowledge will be tested with a Game of Terms: the terms will ‘unlock’ progressively throughout the campaign and will feature explanations provided by young people themselves.
Find out more about the campaign here.
