Opinions
About Opinions

Take a look at our Opinion series, with individual voices from inside and outside COFACE, providing different perspectives and insights on topics relevant for families of today.

#Toys&DiversityOpinions
OPINION: Transforming marketing and advertising of toys through positive portrayals of children in all their diversity

OPINION: Transforming marketing and advertising of toys through positive portrayals of children in all their diversity

The toys children play with have a powerful impact on the way they perceive the world.  Presenting positive portrayals of children in all their diversity is crucial: toy companies should take a transformative approach to ensure their toys and associating marketing are diverse.

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#BeTheSHIFTOpinions
Support to children with disabilities
OPINION: Support to children with disabilities and their carers should start as early as possible

OPINION: Support to children with disabilities and their carers should start as early as possible

The first few years of a child’s life are a particularly sensitive period in the process of development of the body, brain, and communication. They lay the foundation for cognitive functioning; behavioral, social, and self-regulatory capacities; and physical health. EASPD – the European Association of Service Providers for persons with Disabilities – is strongly committed to developing quality ECI systems across Europe based on the individual needs of the children, families, and carers.

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